It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.
Video Content Vs Text Format
When it comes to boosting brand awareness and performance of specific content, it is noted that they are much higher on a 129% scale when compared with other promoting resources. In fact, it is estimated by Cisco that almost 82% of the web traffic will be represented through video marketing by the end of 2021. On social media platforms, more than 59% of the users are keen in video content and the same information presented in the video format somewhere goes buried up. The gist is that video contents are gradually conquering the media. To stay in the league, we need to move with the flow and accommodate customer preferences accordingly.
Types of popular videos
For a new businessperson, the idea should be to focus more on integrating videos into marketing strategy. Here are the types of videos that have been found to resonate well with the audiences more.
Pretty easy to watch, more entertaining and usually made with animation, explainer videos simply suggest how awesome your product or services are! They are easier to produce when compared to the live action kind of videos and present your service in an engaging way. Commercial production companies can help you develop a compelling explainer video if you are finding it increasingly difficult and complex.
How to Videos
Not to be confused with the previous one, these don’t just promote product or brand value but also explain how you can use them. They often suggest the pros and cons of the product and you will find multiple similar videos online with the same purpose. Almost more than 90% of the smartphone users search ‘how to’ videos online and tend to ignore the same information already presented to them in text format.
User Generated Videos
These kinds of videos often help influence customers who are about to pick a product before purchase. Videos generated by the users and customers of the same product often encourage other customers to share similar experiences on the same platform. These videos are believed to be unbiased and authentic.
One of the most informative kinds, these videos tend to educate customers about how the product is created, where and how it can be used, why it’s better than the rest, its details, specifics and finally – how it actually works. This kind of trend is much popular with automobile business where more and more companies are switching to such videos carrying their product description with ease.
Growing popularity of online videos have forced SEOs to be more creative and its usually not as expensive as what many believe it to be! With quality as king, well marketed infographics and creative content will positively reward you back with more ROI!