Should Your Insurance Company Offer Cyber Protection?

Cyber security has become a growing concern for U.S. companies over the past couple of years, and for good reason. Information breaches have not only become increasingly common, but also much larger. Nothing illustrates the state of modern web security quite as well as the most recent breach, which saw hackers target the IRS by exploiting faulty security to compromise over 100,000 taxpayer records.
Similar breaches have also affected much smaller companies, and it’s common to see a forward-thinking insurance company racing to adapt. Here is what you need to know to determine if, first, you’re actually in need of cyber insurance and, second, what you should look for in a policy.

Are You At Risk?

If you work with customer information of any kind, then the answer is likely yes. The term to look out for here is Personally Identifiable Information, or PII. It’s not a technical term, but rather a legal term that carries some teeth if you have to deal with it.

At its root, PII is any piece of collected information that could potentially allow a third party to identify a business’s individual clients. Given how good the Internet is at leveraging even tiny hints to track down a person, that definition is awfully broad. Full names, email addresses, site nicknames, and (sometimes) even web cookies can all qualify as PII.

If you’re storing anything that falls under the PII umbrella, you’re at risk of a breach. Breaches are enormously costly, both for affected customers and for the company responsible for the loss. Companies in the healthcare and retail industries are obviously at an increased risk, but when it comes down to it, any business that makes a habit of collecting information should ask their insurance company about cyber policies.

What Your Cyber Policy Needs

You’ll need to look for a few things in any cyber insurance policy. As you may expect, a good policy should cover the financial damages directly caused by a breach. However, cyber attacks can cause financial damage in a wide variety of ways. In particular, make sure that your company is protected against:

- Losses caused by lost time and productivity. A major hack can cause company gears to grind to a halt. Find an insurance company that guarantees coverage for the revenue lost during this period. – Indemnification caused by a third party. Few modern companies handle their data on their own. Outsourced IT support or other companies can fall victim to a breach that affects your customers. – Loss of Reputation. Breached companies, even those that have done their due diligence, almost always take a PR hit in the wake of an attack. A good policy offers some cushioning against the customer losses that generally ensue.

Finally, also try your best to work with an insurance company that has an educational component. Some plans will also come with training to avoid a breach. As nice as protection is, it’s safe to say that it’s best left unused. Installing a set of best practices can help keep you from having to rely on a safety net in the first place.

Why Your Business Needs A Proper Video Marketing Strategy

It’s really a high paced world that we live in and everyone is really busy which means its easy to ‘show’ than to ‘tell’ and its lot easier for them to ‘see’ than to ‘read’. This kind of evolution has made the job of video marketers tough forcing the need to create short and compelling ways for promoting materials. Memory of the audiences that want to see them and buy goods is quite short laying scopes for video materials to invade the field of marketing. Now creating compelling video is not that easy and which is why you should approach a production company.

Video Content Vs Text Format
When it comes to boosting brand awareness and performance of specific content, it is noted that they are much higher on a 129% scale when compared with other promoting resources. In fact, it is estimated by Cisco that almost 82% of the web traffic will be represented through video marketing by the end of 2021. On social media platforms, more than 59% of the users are keen in video content and the same information presented in the video format somewhere goes buried up. The gist is that video contents are gradually conquering the media. To stay in the league, we need to move with the flow and accommodate customer preferences accordingly.

Types of popular videos
For a new businessperson, the idea should be to focus more on integrating videos into marketing strategy. Here are the types of videos that have been found to resonate well with the audiences more.

Explainer Videos
Pretty easy to watch, more entertaining and usually made with animation, explainer videos simply suggest how awesome your product or services are! They are easier to produce when compared to the live action kind of videos and present your service in an engaging way. Commercial production companies can help you develop a compelling explainer video if you are finding it increasingly difficult and complex.

How to Videos
Not to be confused with the previous one, these don’t just promote product or brand value but also explain how you can use them. They often suggest the pros and cons of the product and you will find multiple similar videos online with the same purpose. Almost more than 90% of the smartphone users search ‘how to’ videos online and tend to ignore the same information already presented to them in text format.

User Generated Videos
These kinds of videos often help influence customers who are about to pick a product before purchase. Videos generated by the users and customers of the same product often encourage other customers to share similar experiences on the same platform. These videos are believed to be unbiased and authentic.

Product Description
One of the most informative kinds, these videos tend to educate customers about how the product is created, where and how it can be used, why it’s better than the rest, its details, specifics and finally – how it actually works. This kind of trend is much popular with automobile business where more and more companies are switching to such videos carrying their product description with ease.

Growing popularity of online videos have forced SEOs to be more creative and its usually not as expensive as what many believe it to be! With quality as king, well marketed infographics and creative content will positively reward you back with more ROI!